A FAMILY BEAUTY SECRET FROM HOLLYWOOD'S GOLDEN AGE
Our family beauty secret began with Hollywood starlets during the Golden Age. My great aunt, Amy Black, was a hair stylist to some of the most famous women of this era, and used to tell them to sleep on a satin pillowcase to maintain their “finger waved” hairstyles she created. It was her duty to keep these starlets looking dazzling both on and off the silver screen. We have Aunt Amy to thank for sharing this timeless beauty secret with Grandma all those years ago, beginning a family tradition that is still going today.
An autographed photo of starlet, Gloria Shea gifted to my Aunt, Amy Black ("Blackie")
A FAMILY TRADITION THAT BEGAN OVER 75 YEARS AGOArmed with Aunt Amy's powerful beauty secret, Grandma began making
"Sleeping on a satin pillowcase is essential to maintaining beautiful hair and skin. Satin’s tightly woven fibers and smooth silky surface reduce friction - allowing hair and skin to glide - preventing hair damage, bed-head, and sleep lines on the face from nightly tossing and turning. Satin also helps conserve moisture, preventing skin and hair from being dry, flat, and tired-looking."
SATIN SERENITY LLC- STARLET SATIN FOUNDED IN 2004
As an adult, I continued to give pillowcases as gifts and gave one to my best friend, Lisa Damron, who quickly fell in love with it. At the time, we were working together as paramedic partners on an ambulance handling 911 emergency calls throughout the county. Since we worked so well together, we began dreaming about starting our own business. In 2004, we decided to throw caution to the wind and do just that. We wanted our business to be something we both loved and that everyone seemed to want- satin pillowcases. We knew that the satin pillowcases sold in department stores were of very low quality, and felt more like plastic than the lush beautiful satin that our family had always used for our pillowcases. Also, no one was really marketing them as a beauty product instead of bedding. Our plan was to create the highest quality satin pillowcases, and market them as a beauty product to be sold in salons, spas, retail boutiques, and our own website. Our business name in 2004 began as Satin Serenity. In 2017 we renamed our retail product line Starlet Satin, which better reflected our Old Hollywood roots. Our spa treatment table linens are still sold under our Satin Serenity name.
A BEAUTY SECRET SHARED WITH YOU
Today, Starlet Satin Pillowcases can be found in fine salons, spas, and retail boutiques nationwide, and have been recommended by top beauty experts from hair stylists to cosmetic surgeons. Our products have been featured in numerous magazines, talked about on TV, and even used by a USA Presidential family. Over the years we expanded our product line to include other luxury sleep and relaxation products and a full line of spa treatment table linens. We still manufacture all of our products in our own factory in Boise, Idaho and look forward to providing you with the most luxurious satin products for years to come.
We are delighted to share our timeless beauty secret with you, the Starlets of today. Now, dear Starlet, it's your turn to pass it on.
Lisa & Crista, Co-Founders